Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PNC BeneFit Plus
Stock Plan16/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 360 characters.
2,642 characters.
Enough substance
1,903 characters.
16 bullet lines, 11 paragraph breaks.
Easy to scan
5 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.54 average.
800 ratings.
Enough ratings to be trusted
7,720 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 37 days ago.
Generic notes: “Version 320.0 provides you with: Security updates Bug fixes”
Release notes say something
Generic notes: “Miscellaneous improvements and bug fixes”
1 language.
Localised listing
17 languages.
33 MB.
Reasonable download size
41 MB.