Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PNC BeneFit Plus
Principal®16/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 44 characters.
2,642 characters.
Enough substance
1,289 characters.
16 bullet lines, 11 paragraph breaks.
Easy to scan
5 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.81 average.
800 ratings.
Enough ratings to be trusted
237,191 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Version 320.0 provides you with: Security updates Bug fixes”
Release notes say something
Generic notes: “UX improvements and bug fixes”
1 language.
Localised listing
3 languages.
33 MB.
Reasonable download size
106 MB.