Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
IQAir AirVisual | Air Quality
Aurora Now - Northern LightsIQAir AirVisual | Air Quality
Air quality, Wildfire & Pollen
29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Air Quality”.
Carries a keyword, not only a brand
Keyword part: “Northern Lights”.
No filler words.
No wasted words
No filler words.
“Air quality, Wildfire & Pollen”
Has a subtitle
“Aurora alerts and forecast”
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “air”, “quality”.
Adds new keywords
Repeats title words: “aurora”.
First paragraph is 226 characters.
Opens with a tight hook
First paragraph is 51 characters.
3,990 characters.
Enough substance
1,849 characters.
0 bullet lines, 17 paragraph breaks.
Easy to scan
4 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.70 average.
44,833 ratings.
Enough ratings to be trusted
1,568 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 54 days ago.
Updated recently
Last update 17 days ago.
596 characters of release notes.
Release notes say something
Generic notes: “- Minor improvements and bugfixes.”
20 languages.
Localised listing
13 languages.
217 MB.
Reasonable download size
42 MB.