Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
26/30 characters used.
Uses the 30 characters
8/30 characters used.
Keyword part: “Get things done”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Organize your life”
Could not read the store page.
Uses the 30 characters
18/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 101 characters.
Opens with a tight hook
First paragraph is 134 characters.
886 characters.
Enough substance
3,868 characters.
8 bullet lines, 6 paragraph breaks.
Easy to scan
19 bullet lines, 28 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.82 average.
80 ratings.
Enough ratings to be trusted
27,983 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2369 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Fix some bugs”
Release notes say something
1372 characters of release notes.
2 languages.
Localised listing
9 languages.
64 MB.
Reasonable download size
118 MB.