Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayPal Business
Square Invoices: Invoice Maker15/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Invoice Maker”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 262 characters.
Opens with a tight hook
First paragraph is 134 characters.
2,236 characters.
Enough substance
2,292 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.83 average.
29,363 ratings.
Enough ratings to be trusted
93,056 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 526 days ago.
Updated recently
Last update 4 days ago.
135 characters of release notes.
Release notes say something
436 characters of release notes.
25 languages.
Localised listing
5 languages.
382 MB.
Reasonable download size
716 MB.