Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PackLight for Backpacking
The A.T. GuidePackLight for Backpacking
Lightweight Packing List Maker
Only PackLight for Back
Both fight for
No overlap. These two are not chasing the same searches.
25/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Lightweight Packing List Maker”
Has a subtitle
“Official Awol Guide PDF App”
30/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “guide”.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 774 characters.
2,107 characters.
Enough substance
4,000 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
2.55 average.
1,000 ratings.
Enough ratings to be trusted
20 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 373 days ago.
Updated recently
Last update 326 days ago.
224 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
1 language.
4 MB.
Reasonable download size
36 MB.