Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PackLight for Backpacking
Packing List: Trip OrganizerPacking List: Trip Organizer
Suitcase & luggage planner
25/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Trip Organizer”.
No filler words.
No wasted words
No filler words.
“Lightweight Packing List Maker”
Has a subtitle
“Suitcase & luggage planner”
30/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 234 characters.
Opens with a tight hook
First paragraph is 70 characters.
2,107 characters.
Enough substance
771 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
6 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.17 average.
1,000 ratings.
Enough ratings to be trusted
6 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 373 days ago.
Updated recently
Last update 22 days ago.
224 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and behind-the-scenes improvements for a more seamless exper…”
1 language.
Localised listing
5 languages.
4 MB.
Reasonable download size
27 MB.