Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Alliance: Air War
F18 Carrier Landing Lite17/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Air War”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Airplane Flight Simulator Game”
Has a subtitle
“Navy Flight Simulator”
30/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 84 characters.
2,093 characters.
Enough substance
2,582 characters.
48 bullet lines, 9 paragraph breaks.
Easy to scan
31 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshot is landscape.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.57 average.
22,829 ratings.
Enough ratings to be trusted
28,571 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 129 days ago.
Updated recently
Last update 478 days ago.
136 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
6 languages.
Localised listing
10 languages.
285 MB.
Reasonable download size
207 MB.