Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Instant Financial
ImmediatePay17/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Access pay before payday”
Has a subtitle
“On-demand earned wage access”
24/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 51 characters.
2,472 characters.
Enough substance
1,926 characters.
18 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.46 average.
Rating of 4.5 or higher
4.86 average.
10,066 ratings.
Enough ratings to be trusted
7,859 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 15 days ago.
195 characters of release notes.
Release notes say something
Generic notes: “Usability improvements”
1 language.
Localised listing
1 language.
63 MB.
Reasonable download size
74 MB.