Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
25/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Reference”
Has a subtitle
“Education”
9/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 996 characters.
Opens with a tight hook
First paragraph is 42 characters.
996 characters.
Enough substance
1,343 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
12 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
3.53 average.
938 ratings.
Enough ratings to be trusted
15 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 53 days ago.
Updated recently
Last update 11 days ago.
220 characters of release notes.
Release notes say something
Generic notes: “Bug fixes & performance improvements.”
1 language.
Localised listing
2 languages.
83 MB.
Reasonable download size
153 MB.