Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
17/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Block Porn & Unsafe Websites”
Has a subtitle
“Lite & Fast Internet Browsing”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 211 characters.
2,260 characters.
Enough substance
1,079 characters.
17 bullet lines, 11 paragraph breaks.
Easy to scan
26 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.44 average.
Rating of 4.5 or higher
4.27 average.
2,656 ratings.
Enough ratings to be trusted
62 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 287 days ago.
Updated recently
Last update 606 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Updated app description.”
6 languages.
Localised listing
1 language.
267 MB.
Reasonable download size
7 MB.