Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
20/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Productivity”
12/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 22 characters.
Opens with a tight hook
First paragraph is 323 characters.
767 characters.
Enough substance
1,253 characters.
12 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.48 average.
Rating of 4.5 or higher
1.75 average.
382 ratings.
Enough ratings to be trusted
4 ratings.
Last 40 written reviews average 1.7★.
Recent reviews are positive
Last 40 written reviews average 1.4★.
Last update 121 days ago.
Updated recently
Last update 418 days ago.
258 characters of release notes.
Release notes say something
Generic notes: “Points title character count and miscellaneous bug fixes”
1 language.
Localised listing
6 languages.
26 MB.
Reasonable download size
40 MB.