Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Five Below: Fun Finds & Deals
Marshalls OfficialFive Below: Fun Finds & Deals
Swipe, Wishlist & Shop Trends
29/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Fun Finds & Deals”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Swipe, Wishlist & Shop Trends”
Has a subtitle
“Shopping”
29/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 167 characters.
Opens with a tight hook
First paragraph is 102 characters.
1,965 characters.
Enough substance
539 characters.
5 bullet lines, 10 paragraph breaks.
Easy to scan
4 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.05 average.
Rating of 4.5 or higher
3.49 average.
56 ratings.
Enough ratings to be trusted
772 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 25 days ago.
242 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and continuous improvement.”
1 language.
Localised listing
1 language.
30 MB.
Reasonable download size
121 MB.