Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
StoneKey - Custom Keyboard
xKeyboard - Custom Keyboard26/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Custom Keyboard”.
Carries a keyword, not only a brand
Keyword part: “Custom Keyboard”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Custom Layout & Key”
Could not read the store page.
Uses the 30 characters
19/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “custom”.
First paragraph is 13 characters.
Opens with a tight hook
First paragraph is 261 characters.
1,127 characters.
Enough substance
2,284 characters.
20 bullet lines, 4 paragraph breaks.
Easy to scan
26 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.60 average.
Rating of 4.5 or higher
3.26 average.
5 ratings.
Enough ratings to be trusted
180 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 945 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “- Adjustments for new iOS versions”
Release notes say something
355 characters of release notes.
10 languages.
Localised listing
12 languages.
4 MB.
Reasonable download size
102 MB.