Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
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The numbers
Keywords in title + subtitle
Check by check
5/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Chat with your customers”
Has a subtitle
“AI customer support software”
24/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 224 characters.
Opens with a tight hook
First paragraph is 317 characters.
1,313 characters.
Enough substance
804 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
1 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.76 average.
520 ratings.
Enough ratings to be trusted
4,768 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 5 days ago.
875 characters of release notes.
Release notes say something
117 characters of release notes.
12 languages.
Localised listing
4 languages.
87 MB.
Reasonable download size
64 MB.