Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Stax Pay
Helcim: Point of Sale8/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Point of Sale”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 150 characters.
Opens with a tight hook
First paragraph is 252 characters.
1,329 characters.
Enough substance
1,412 characters.
10 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.15 average.
Rating of 4.5 or higher
3.24 average.
26 ratings.
Enough ratings to be trusted
113 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 52 days ago.
Updated recently
Last update 33 days ago.
377 characters of release notes.
Release notes say something
Generic notes: “The latest version contains bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
234 MB.
Reasonable download size
56 MB.