Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fleet Insight
Thermo King Connect13/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“TracKing Units”
Could not read the store page.
Uses the 30 characters
14/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 331 characters.
Opens with a tight hook
First paragraph is 249 characters.
947 characters.
Enough substance
953 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
17 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
2.71 average.
41 ratings.
Enough ratings to be trusted
17 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 81 days ago.
Updated recently
Last update 17 days ago.
163 characters of release notes.
Release notes say something
Generic notes: “Security and Bug fixes.”
1 language.
Localised listing
1 language.
188 MB.
Reasonable download size
118 MB.