Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Holman Insights
Xcelerate for Drivers15/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Manage your company vehicle”
8/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 404 characters.
945 characters.
Enough substance
1,216 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
7 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.64 average.
29,500 ratings.
Enough ratings to be trusted
47,933 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 192 days ago.
Generic notes: “• UI and usability improvements • Performance enhancements • Bug fixes…”
Release notes say something
Generic notes: “Minor Bug fixes.”
3 languages.
Localised listing
3 languages.
66 MB.
Reasonable download size
71 MB.