Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Holman Insights
Wheels Mobile Assistant15/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Mobile Assistant for Drivers”
8/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “mobile”, “assistant”.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 63 characters.
945 characters.
Enough substance
3,263 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
16 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
3.23 average.
29,500 ratings.
Enough ratings to be trusted
660 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 47 days ago.
Generic notes: “• UI and usability improvements • Performance enhancements • Bug fixes…”
Release notes say something
142 characters of release notes.
3 languages.
Localised listing
0 languages.
66 MB.
Reasonable download size
556 MB.