Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Holman Insights
Holman Small Business Solution15/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Business”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “business”.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 294 characters.
945 characters.
Enough substance
294 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
5.00 average.
29,500 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 44 days ago.
Generic notes: “• UI and usability improvements • Performance enhancements • Bug fixes…”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
3 languages.
Localised listing
1 language.
66 MB.
Reasonable download size
66 MB.