Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mumzworld
Childrensalon9/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Online shop for mother & baby”
Has a subtitle
“Designer Children's Clothes”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 34 characters.
Opens with a tight hook
First paragraph is 78 characters.
1,483 characters.
Enough substance
1,098 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
6 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.56 average.
14,030 ratings.
Enough ratings to be trusted
319 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 25 days ago.
148 characters of release notes.
Release notes say something
Generic notes: “New features and improvements to enrich your experience.”
1 language.
Localised listing
3 languages.
89 MB.
Reasonable download size
230 MB.