Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mumzworld
ABYAT9/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Online shop for mother & baby”
Has a subtitle
“Home of Homes”
29/30 characters used.
Uses the 30 characters
13/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 34 characters.
Opens with a tight hook
First paragraph is 197 characters.
1,483 characters.
Enough substance
1,024 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.25 average.
14,030 ratings.
Enough ratings to be trusted
16 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 151 days ago.
148 characters of release notes.
Release notes say something
Generic notes: “Updates & Improvements”
1 language.
Localised listing
2 languages.
89 MB.
Reasonable download size
7 MB.