Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
8/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 237 characters.
Opens with a tight hook
First paragraph is 71 characters.
392 characters.
Enough substance
1,068 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
10 iPad screenshots.
1.79 average.
Rating of 4.5 or higher
1.65 average.
752 ratings.
Enough ratings to be trusted
376 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fix for Message thread not opening when clicking on incoming msg n…”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
2 languages.
Localised listing
3 languages.
117 MB.
Reasonable download size
190 MB.