Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ShotSpotter
PowerDMS - Policy ManagementPowerDMS - Policy Management
Policy, Training, Compliance
Only ShotSpotter
Both fight for
No overlap. These two are not chasing the same searches.
Only PowerDMS
11/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Policy Management”.
No filler words.
No wasted words
No filler words.
“Gunshot Detection & Alerts”
Has a subtitle
“Policy, Training, Compliance”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “policy”.
First paragraph is 145 characters.
Opens with a tight hook
First paragraph is 192 characters.
1,389 characters.
Enough substance
913 characters.
12 bullet lines, 13 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
7 iPad screenshots.
2.64 average.
Rating of 4.5 or higher
2.46 average.
144 ratings.
Enough ratings to be trusted
123 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 109 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “Minor bug fixes and enhancements.”
Release notes say something
Generic notes: “- 21 CFR — Digital PIN / Password Signing - Bug Fixes & Stability Impr…”
3 languages.
Localised listing
2 languages.
32 MB.
Reasonable download size
118 MB.