Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PowerDMS - Policy Management
AxonOnly PowerDMS
Both fight for
No overlap. These two are not chasing the same searches.
Only Axon
28/30 characters used.
Uses the 30 characters
4/30 characters used.
Keyword part: “Policy Management”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 192 characters.
Opens with a tight hook
First paragraph is 220 characters.
913 characters.
Enough substance
1,789 characters.
4 bullet lines, 5 paragraph breaks.
Easy to scan
8 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
6 iPad screenshots.
2.46 average.
Rating of 4.5 or higher
4.83 average.
123 ratings.
Enough ratings to be trusted
1,314 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “- 21 CFR — Digital PIN / Password Signing - Bug Fixes & Stability Impr…”
Release notes say something
405 characters of release notes.
2 languages.
Localised listing
25 languages.
118 MB.
Reasonable download size
45 MB.