Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ChargeStripe: Stripe Payments
Stripe ExpressChargeStripe: Stripe Payments
POS & Credit Card Payments
29/30 characters used.
Uses the 30 characters
14/30 characters used.
Keyword part: “Stripe Payments”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“POS & Credit Card Payments”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “payments”.
Adds new keywords
Could not read the store page.
First paragraph is 45 characters.
Opens with a tight hook
First paragraph is 188 characters.
1,544 characters.
Enough substance
1,016 characters.
13 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.61 average.
Rating of 4.5 or higher
4.75 average.
2,084 ratings.
Enough ratings to be trusted
30,384 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 681 days ago.
85 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and feature improvements”
10 languages.
Localised listing
33 languages.
56 MB.
Reasonable download size
13 MB.