Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mail
Messages: SMS & Text Messaging4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “SMS & Text Messaging”.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Text Messages & SMS Organizer”
12/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “text”, “messages”, “sms”.
First paragraph is 360 characters.
Opens with a tight hook
First paragraph is 363 characters.
1,821 characters.
Enough substance
3,981 characters.
13 bullet lines, 14 paragraph breaks.
Easy to scan
13 bullet lines, 30 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.57 average.
4,480,586 ratings.
Enough ratings to be trusted
417 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 135 days ago.
Generic notes: “Bug Fixes and Feature Enhancements”
Release notes say something
Generic notes: “- Bug Fixed.”
33 languages.
Localised listing
4 languages.
8 MB.
Reasonable download size
31 MB.