Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sallie Mae
Upstart: Personal Loans + MoreUpstart: Personal Loans + More
Money for moments that matter
10/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Personal Loans + More”.
No filler words.
No wasted words
No filler words.
“Manage your Sallie Mae account”
Has a subtitle
“Money for moments that matter”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “sallie”, “mae”.
Adds new keywords
No words repeated from the title.
First paragraph is 458 characters.
Opens with a tight hook
First paragraph is 145 characters.
2,793 characters.
Enough substance
3,822 characters.
14 bullet lines, 0 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.89 average.
103,704 ratings.
Enough ratings to be trusted
45,496 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
207 characters of release notes.
1 language.
Localised listing
1 language.
93 MB.
Reasonable download size
93 MB.