Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Portillo's
Cooper‘s Hawk10/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Official Mobile App”
12/30 characters used.
Uses the 30 characters
19/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 10 characters.
Opens with a tight hook
First paragraph is 422 characters.
1,486 characters.
Enough substance
2,973 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
10 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
1.85 average.
Rating of 4.5 or higher
4.86 average.
991 ratings.
Enough ratings to be trusted
63,332 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 227 days ago.
Updated recently
Last update 115 days ago.
Generic notes: “App loading screen updated.”
Release notes say something
306 characters of release notes.
1 language.
Localised listing
1 language.
57 MB.
Reasonable download size
65 MB.