Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Portillo's
Buona10/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Order & Earn Rewards”
12/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 10 characters.
Opens with a tight hook
First paragraph is 13 characters.
1,486 characters.
Enough substance
1,442 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
20 bullet lines, 31 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
6 iPad screenshots.
1.85 average.
Rating of 4.5 or higher
4.79 average.
991 ratings.
Enough ratings to be trusted
14,354 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 227 days ago.
Updated recently
Last update 212 days ago.
Generic notes: “App loading screen updated.”
Release notes say something
182 characters of release notes.
1 language.
Localised listing
1 language.
57 MB.
Reasonable download size
118 MB.