Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Nextcloud
Proton Drive: Cloud StorageProton Drive: Cloud Storage
Private files & photos backup
9/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Cloud Storage”.
No filler words.
No wasted words
No filler words.
“Private cloud storage”
Has a subtitle
“Private files & photos backup”
21/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 327 characters.
1,126 characters.
Enough substance
1,955 characters.
10 bullet lines, 5 paragraph breaks.
Easy to scan
19 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.12 average.
10,378 ratings.
Enough ratings to be trusted
1,193 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 4 days ago.
110 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
31 languages.
Localised listing
28 languages.
319 MB.
Reasonable download size
235 MB.