Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
9/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Employee Self Service”
8/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 277 characters.
Opens with a tight hook
First paragraph is 173 characters.
1,029 characters.
Enough substance
1,194 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
2.67 average.
37,945 ratings.
Enough ratings to be trusted
27 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 61 days ago.
Updated recently
Last update 261 days ago.
470 characters of release notes.
Release notes say something
Generic notes: “Improvements in Performance and Bug Fixes”
1 language.
Localised listing
1 language.
59 MB.
Reasonable download size
13 MB.