Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tim Hortons
Booster Rewards11/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Order, pay, and earn rewards”
Has a subtitle
“Order. Earn. Enjoy.”
28/30 characters used.
Uses the 30 characters
19/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 349 characters.
Opens with a tight hook
First paragraph is 246 characters.
1,443 characters.
Enough substance
246 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.67 average.
60,140 ratings.
Enough ratings to be trusted
66 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 73 days ago.
1443 characters of release notes.
Release notes say something
Generic notes: “Added option to switch language to French.”
2 languages.
Localised listing
2 languages.
146 MB.
Reasonable download size
122 MB.