Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Change.org: Petition Manager
TurnUp Activism: Social Change28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Petition Manager”.
Carries a keyword, not only a brand
Keyword part: “Social Change”.
No filler words.
No wasted words
No filler words.
“Your cause. Real change.”
Has a subtitle
Could not read the store page.
24/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “change”.
Adds new keywords
Could not read the store page.
First paragraph is 144 characters.
Opens with a tight hook
First paragraph is 132 characters.
1,262 characters.
Enough substance
2,878 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
10 bullet lines, 16 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.62 average.
121 ratings.
Enough ratings to be trusted
284 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 14 days ago.
Updated recently
Last update 105 days ago.
241 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and design improvements.”
0 languages.
Localised listing
1 language.
73 MB.
Reasonable download size
47 MB.