Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rocket.Chat
Mattermost11/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The Secure CommsOS™”
Has a subtitle
“Business”
19/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 311 characters.
Opens with a tight hook
First paragraph is 106 characters.
1,987 characters.
Enough substance
1,188 characters.
25 bullet lines, 6 paragraph breaks.
Easy to scan
7 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.41 average.
Rating of 4.5 or higher
4.76 average.
3,739 ratings.
Enough ratings to be trusted
5,645 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Improvements and bug fixes”
Release notes say something
1737 characters of release notes.
1 language.
Localised listing
21 languages.
79 MB.
Reasonable download size
93 MB.