Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Heroes Evolved
Honor of Kings14/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The Legacy MOBA on Mobile”
Has a subtitle
“Most-played mobile MOBA”
25/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 441 characters.
Opens with a tight hook
First paragraph is 49 characters.
2,135 characters.
Enough substance
3,959 characters.
4 bullet lines, 5 paragraph breaks.
Easy to scan
9 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.57 average.
Rating of 4.5 or higher
4.61 average.
6,244 ratings.
Enough ratings to be trusted
38,773 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 30 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
340 characters of release notes.
15 languages.
Localised listing
14 languages.
593 MB.
Reasonable download size
832 MB.