Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ARI (Auto Repair Software)
Invoo: AI Estimates & Invoices26/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “AI Estimates & Invoices”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 173 characters.
Opens with a tight hook
First paragraph is 138 characters.
3,909 characters.
Enough substance
1,555 characters.
30 bullet lines, 20 paragraph breaks.
Easy to scan
11 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.39 average.
283 ratings.
Enough ratings to be trusted
583 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 49 days ago.
Updated recently
Last update 46 days ago.
2892 characters of release notes.
Release notes say something
Generic notes: “Fixed UI Fixed Bugs Fixed App Crashing”
6 languages.
Localised listing
2 languages.
92 MB.
Reasonable download size
42 MB.