Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Air Quality & Pollen - AirCare
AirNow - Air Quality & AQIAir Quality & Pollen - AirCare
Air pollution, pollen and UV
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “AirCare”.
Carries a keyword, not only a brand
Keyword part: “Air Quality & AQI”.
No filler words.
No wasted words
No filler words.
“Air pollution, pollen and UV”
Has a subtitle
“Pollution Forecast & Weather”
28/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “air”, “pollen”.
Adds new keywords
No words repeated from the title.
First paragraph is 136 characters.
Opens with a tight hook
First paragraph is 51 characters.
1,458 characters.
Enough substance
1,099 characters.
16 bullet lines, 5 paragraph breaks.
Easy to scan
13 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.49 average.
3,253 ratings.
Enough ratings to be trusted
1,160 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 2 days ago.
144 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
15 languages.
39 MB.
Reasonable download size
10 MB.