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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Family Dollar
Ibotta: Save & Earn Cash Back
Family Dollar icon

Family Dollar

Shopping

7,345m83/100 · High Camp
Full audit →
+354 m ahead
Ibotta: Save & Earn Cash Back icon

Ibotta: Save & Earn Cash Back

Make Money Shopping Every Day

7,699m87/100 · High Camp
Full audit →
Section by section
100
Title
100
79
Subtitle ▶
100
77
Description ▶
100
78
◀ Screenshots
64
100
Ratings
100
76
Freshness ▶
100
44
◀ Reach
29
The numbers
4.80Rating4.80
655KRatings2M
8Screenshots6
2 mo agoLast updateyesterday
1Languages1
85 MBSize208 MB
Keywords in title + subtitle

Only Family Dollar

Both fight for

Check by check
Good

13/30 characters. A brand this well known can afford a short title.

Title
Uses the 30 characters
Good

29/30 characters used.

Good

Title is the name alone, which is fine at this brand size.

Title
Carries a keyword, not only a brand
Good

Keyword part: “Save & Earn Cash Back”.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Shopping”

Subtitle
Has a subtitle
Good

“Make Money Shopping Every Day”

Fix

8/30 characters used.

Subtitle
Uses the 30 characters
Good

29/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 213 characters.

Description
Opens with a tight hook
Good

First paragraph is 150 characters.

Good

1,799 characters.

Description
Enough substance
Good

2,325 characters.

Improve

0 bullet lines, 11 paragraph breaks.

Description
Easy to scan
Good

13 bullet lines, 11 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Good

Mentions users, ratings, press or awards.

Good

8/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

6/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Fix

0 iPad screenshots.

Good

4.80 average.

Ratings
Rating of 4.5 or higher
Good

4.80 average.

Good

655,227 ratings.

Ratings
Enough ratings to be trusted
Good

1,970,092 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Good

Last update 45 days ago.

Freshness
Updated recently
Good

Last update 1 days ago.

Fix

Generic notes: “• Updated Features • Performance Enhancements • Bug fixes”

Freshness
Release notes say something
Good

137 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

85 MB.

Reach
Reasonable download size
Improve

208 MB.