Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Family Dollar
Dollar General-Digital Coupons13/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Digital Coupons”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“DG Shopping & Grocery Deals”
8/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 213 characters.
Opens with a tight hook
First paragraph is 206 characters.
1,799 characters.
Enough substance
1,495 characters.
0 bullet lines, 11 paragraph breaks.
Easy to scan
30 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.84 average.
655,227 ratings.
Enough ratings to be trusted
1,053,627 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “• Updated Features • Performance Enhancements • Bug fixes”
Release notes say something
Generic notes: “- Minor bug fixes and improvements.”
1 language.
Localised listing
1 language.
85 MB.
Reasonable download size
87 MB.