Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Humanity Schedule by TCP
OnShift Mobile24/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 187 characters.
Opens with a tight hook
First paragraph is 96 characters.
1,387 characters.
Enough substance
720 characters.
15 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
1.53 average.
47,562 ratings.
Enough ratings to be trusted
290 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 129 days ago.
186 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
4 languages.
Localised listing
1 language.
123 MB.
Reasonable download size
59 MB.