Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Gaia GPS: Mobile Trail Maps
CalTopo: Backcountry Mapping27/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Mobile Trail Maps”.
Carries a keyword, not only a brand
Keyword part: “Backcountry Mapping”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Route Planning & Navigation”
Could not read the store page.
Uses the 30 characters
27/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 480 characters.
Opens with a tight hook
First paragraph is 129 characters.
3,855 characters.
Enough substance
1,903 characters.
30 bullet lines, 14 paragraph breaks.
Easy to scan
16 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.83 average.
32,238 ratings.
Enough ratings to be trusted
7,473 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 6 days ago.
265 characters of release notes.
Release notes say something
Generic notes: “NEW LiDAR Coverage Overlay”
17 languages.
Localised listing
1 language.
137 MB.
Reasonable download size
165 MB.