Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
12/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Your home phone to go”
Could not read the store page.
Uses the 30 characters
21/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 256 characters.
1,299 characters.
Enough substance
707 characters.
1 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
1.80 average.
8 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2394 days ago.
Updated recently
Last update 321 days ago.
Generic notes: “Minor update including: - Prevention of saved log deletion from transp…”
Release notes say something
No release notes.
1 language.
Localised listing
27 languages.
8 MB.
Reasonable download size
102 MB.