Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Smashburger - Burgers & Shakes
Cold StoneSmashburger - Burgers & Shakes
Burgers, Fries, Shakes & More!
30/30 characters used.
Uses the 30 characters
10/30 characters used.
Keyword part: “Burgers & Shakes”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Burgers, Fries, Shakes & More!”
Has a subtitle
“Food & Drink”
30/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “burgers”, “shakes”.
Adds new keywords
No words repeated from the title.
First paragraph is 114 characters.
Opens with a tight hook
First paragraph is 296 characters.
1,196 characters.
Enough substance
682 characters.
6 bullet lines, 21 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.69 average.
20,785 ratings.
Enough ratings to be trusted
23,295 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “General bug fixes and enhancements”
Release notes say something
Generic notes: “• Bug fixes & other improvements”
1 language.
Localised listing
1 language.
91 MB.
Reasonable download size
72 MB.