Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Universe Website Builder
Grid EditorUniverse Website Builder
Custom store and website maker
24/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Custom store and website maker”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “website”.
Adds new keywords
Could not read the store page.
First paragraph is 216 characters.
Opens with a tight hook
First paragraph is 305 characters.
3,998 characters.
Enough substance
511 characters.
27 bullet lines, 13 paragraph breaks.
Easy to scan
6 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.53 average.
Rating of 4.5 or higher
2.00 average.
9,821 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 59 days ago.
Updated recently
Last update 1071 days ago.
Generic notes: “Improvements to in-app support system and bug fixes”
Release notes say something
126 characters of release notes.
1 language.
Localised listing
1 language.
291 MB.
Reasonable download size
19 MB.