Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Interpals: Penpals & Languages
Unbordered Foreign Friend AppInterpals: Penpals & Languages
Language exchange & penpals
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Penpals & Languages”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Language exchange & penpals”
Has a subtitle
“Make Friends, Penpals & Chat”
27/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “language”, “penpals”.
Adds new keywords
Repeats title words: “friends”.
First paragraph is 115 characters.
Opens with a tight hook
First paragraph is 214 characters.
539 characters.
Enough substance
2,288 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
3 iPad screenshots.
3.85 average.
Rating of 4.5 or higher
4.66 average.
609 ratings.
Enough ratings to be trusted
10,345 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 54 days ago.
384 characters of release notes.
Release notes say something
Generic notes: “Various Bug Fixes”
27 languages.
Localised listing
1 language.
115 MB.
Reasonable download size
65 MB.