Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hannaford
SmartRewards: Cumberland FarmsSmartRewards: Cumberland Farms
Discounts, savings and rewards
Both fight for
No overlap. These two are not chasing the same searches.
Only SmartRewards
9/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Cumberland Farms”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Discounts, savings and rewards”
8/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 131 characters.
Opens with a tight hook
First paragraph is 45 characters.
1,267 characters.
Enough substance
1,028 characters.
13 bullet lines, 3 paragraph breaks.
Easy to scan
13 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.80 average.
22,526 ratings.
Enough ratings to be trusted
61,000 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 22 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
81 characters of release notes.
1 language.
Localised listing
1 language.
135 MB.
Reasonable download size
44 MB.