Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hannaford
Shaw’s Deals & Delivery9/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Grocery, Pharmacy & Delivery”
8/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “delivery”.
First paragraph is 131 characters.
Opens with a tight hook
First paragraph is 32 characters.
1,267 characters.
Enough substance
3,679 characters.
13 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.77 average.
22,526 ratings.
Enough ratings to be trusted
221,983 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
113 characters of release notes.
1 language.
Localised listing
1 language.
135 MB.
Reasonable download size
424 MB.