Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Northrim Bank - Personal
ResEdge by Residential MtgNorthrim Bank - Personal
Personal Mobile Banking
24/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Personal”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Personal Mobile Banking”
Has a subtitle
“Finance”
23/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “personal”.
Adds new keywords
No words repeated from the title.
First paragraph is 200 characters.
Opens with a tight hook
First paragraph is 14 characters.
1,323 characters.
Enough substance
1,646 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
6 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.20 average.
3,143 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 58 days ago.
217 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
155 MB.
Reasonable download size
101 MB.