Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Northrim Bank - Personal
True North FCU Mobile BankingNorthrim Bank - Personal
Personal Mobile Banking
24/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Personal”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Personal Mobile Banking”
Has a subtitle
“True North FCU”
23/30 characters used.
Uses the 30 characters
14/30 characters used.
Repeats title words: “personal”.
Adds new keywords
Repeats title words: “true”, “north”, “fcu”.
First paragraph is 200 characters.
Opens with a tight hook
First paragraph is 26 characters.
1,323 characters.
Enough substance
748 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
12 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.81 average.
3,143 ratings.
Enough ratings to be trusted
527 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 79 days ago.
217 characters of release notes.
Release notes say something
Generic notes: “General bug fixes and performance enhancements”
1 language.
Localised listing
1 language.
155 MB.
Reasonable download size
67 MB.